Best Full-Service Digital Marketing Agency Merseyside


2020 Technology Innovator Award

Award Winning Digital Marketing Agency LiverpoolWe’re extremely proud to announce that within a very short period, since our inception just two years ago, we’ve been recognised for our digital marketing expertise and have won the 2020 Technology Innovator Award in the category of Best Full-Service Digital Marketing Agency Merseyside.

DoLocal’s primary aim is to serve small to medium sized LOCAL businesses. We have successfully improved the online visibility of all of our clients and they have seen substantial increase in their ROI. Some clients that started with only one of our services, have converted into using all of our services after seeing the results.

While small businesses have benefited greatly from our Local SEO Services our national and international clients are overly satisfied with the increase in interactions with our social media marketing services, change in search rankings with our SEO Services and immense amount of savings with our PPC services.

We shall continue to serve you even better and will share more good news with you in weeks, months and years to come.

This article was originally posted on DoLocal.co.uk

Best Full-Service Digital Marketing Agency Merseyside

Website Design For Dentists and Dental Practices in Liverpool


Website Design For Dentists & Dental Practices in Liverpool

Dental Websites design in Liverpool.

We offer a full range of cost-effective and innovative dental website and digital marketing services for dentists in Liverpool, Merseyside and surrounding areas.

We design and host for new start-ups right through to large Rodney Street clinics and multi-practice national organisations.

Read more about how to find a website designer for dental surgeries in Liverpool.

How IKEA aimed to solve life’s biggest problems with smart SEO


Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go for the best deal and if they find a better deal they’ll leave. It’s much better to connect to the heart – if you have a relationship with a company you love, you’ll never leave.”

To build this relationship with a youthful audience, IKEA turned to Search – because, as Jacobsson explains, “We know that our younger audience aren’t watching TV or reading newspapers as much as previous generations – they’re online, and they’re turning to Google to answer every question they have.” Some of those questions, it transpired, were about more than purely functional matters – and that was where IKEA and marketing agency Åkestam Holst found their inspiration for what would turn into a hit campaign. With Google’s help, they sourced the 200 most popular search terms relating to relationship problems – then renamed key IKEA products to reflect some of the most popular. A daybed became My Partner Snores, for instance, while a three-port USB charger was renamed He Doesn’t Text Me Back.“

The new concept aimed to prove the products’ genuine presence in life by giving them a deeper emotional meaning,” explains Kjell Månsson, senior account director. “The instant insight was that there are always two – or more – persons involved in a relationship problem – but most often only one person is sitting home Googling it. We decided to change relationship problems on Google into relationship solutions at IKEA.”

“We know that our younger audience aren’t watching TV or reading newspapers as much as previous generations – they’re online, and they’re turning to Google to answer every question they have.”– Carin Jacobsson, Marketing Project Leader at IKEA

Success was instant and impressive: IKEA Retail Therapy was seen by 1.7 million Swedes (out of a total population of 9.5 million) – but more importantly, the perception of IKEA’s products changed. The campaign eventually garnered a global media reach of 175 million, with 100,000 positive shares on social media – and it also increased sales of some of the items featured by more than 25%. “It actually did drive sales, but it was primarily a brand-building activity,” says Jacobsson. “It showed IKEA as an innovative company, not just in the way we think about online, but also with the products we offer – like smart lighting and so on, that people might not have been aware that we were offer.”

Going forward, IKEA plans to keep pushing the boundaries of Search – and using it in interesting and unexpected ways to connect with customers, perhaps by using the Home Hub to help with flatpack assembly or visual Search to aid home decoration. “We learned that, by combining data with creativity and understanding you can make results relevant to consumers while adding humour,” says Jacobsson. “It’s about using the environment in new ways – we’ve come to a time where companies need to earn the respect of consumers, and you can always do that by giving them a smile.”

Source: How IKEA aimed to solve life’s biggest problems with smart SEO

Credit reference agency Equifax fined £500,000 for security breach


Credit reference agency Equifax fined £500,000 for security breach

The Information Commissioner’s Office (ICO) issued credit reference agency Equifax Ltd with a £500,000 fine for failing to protect the personal information of up to 15 million UK citizens during a cyber attack in 2017.

The incident, which happened between 13 May and 30 July 2017 in the US, affected 146 million customers globally.

The ICO investigation found that, although the information systems in the US were compromised, Equifax Ltd was responsible for the personal information of its UK customers. The UK arm of the company failed to take appropriate steps to ensure its American parent Equifax Inc, which was processing the data on its behalf, was protecting the information.

Source: Credit reference agency Equifax fined £500,000 for security breach

20 Places You Should Be Sharing Your Content


 

20 Places You Should Be Sharing Your Content

Writing and publishing blog posts or articles on your own website isn’t good enough.

Your website is just one place people might discover your content.

Content is everywhere today. It’s insanely competitive.

Did you know more than 3 million blog posts are published daily?

If you’re going to gain any real traction, you need to look beyond publishing content on your website.

In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help it get seen by more people.

Think of sharing your content on other outlets like a megaphone: the more places you promote it, the wider the message will spread.

Ready to amplify your content and grow your website traffic and conversions?

Here are 20 places you should be sharing your content, from the mainstream to the niche.

1. Medium

Read more ……

 

20 Places You Should Be Sharing Your Content